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    Kagagis Says :

    October 2, 2012 at 10:12 pm

    Multichannel customer management: Understanding the research-shopper phenomenon Peter C. Verhoef a,⁎, Scott A. Neslin b, Björn Vroomen c a University of Groningen, Faculty of Economics, Department of Marketing, Office DRS , P.O. Box , AV Groningen, The Netherlands b Dartmouth College, Tuck School of Business, United States c Netherlands Bureau for Economic .

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